SEO is the process of increasing a website's unpaid traffic coming from search engines. A website receives more visitors (potential customers) from search engines when it ranks higher on the search engine results page (SERP). SEO strategies consider search engine algorithms and behaviors to help websites rank higher on SERPs, which can boost their businesses.
Sonat has paved the way for improved SEO in several ways, including analyzing the content of your manuals concerning SEO metrics. It also provides you with advice on improving each factor to rank higher on search results.
Higher SEO scores help your manuals rank higher on the SERP and be easily found by your users. Sonat measures the SEO metrics of your content as you type and gives you a score based on several factors, mainly concerning your topic's focus keyphrase. To get the SEO analyzer to give you a thorough assessment, you need to introduce your focus keyphrase (the search term you want to rank for).
Each metric contributes to the overall SEO score (out of 100). The more good results you achieve, the higher your SEO score. And, of course, errors lower your score. The results and the overall score are also represented by colors, including green (good results/great score), yellow (needing improvements/average score), and red (errors/unacceptable score).
Measured metrics come under errors, improvements, and good results categories. They let you know where you are doing well and which aspects need improvements. Each SEO metric comes with a separate score and interpretation, which also tells you a specific metric's recommended range or quality. You can check the score components and use the advice to improve your topics' and documents' SEO and get a green bullet.
Fourteen factors contribute to the overall SEO score calculated by Sonat, including keyphrase analysis (keyphrase presence in the slug, title, meta description, subheadings, and keyphrase density) and 9 other SEO metrics (word count, title and meta description length, having images and alt attributes, meta description, internal, and outbound links).
Remember that you must set a focus keyphrase so that the SEO analysis will take place properly and give you a reliable score.